• ethnography

Explore new markets for research. Use Focustream to conduct ethnographic sessions from anywhere in the world. Observe live or record video for later On-Demand viewing from in the field: office, home, store, public spaces -- anywhere. Track product usability, conduct interviews, test branding, etc. Focustream allows you to conduct your research from anywhere you want it to be – airports, bars, or at home. Focustream has access to a wide range of locations that are broadband ready and appropriate for research.

Connect to hard-to-reach, busy professionals (executives, doctors, lawyers, IT) and a whole new audience of high-end consumers who are reluctant to go to a focus group facility. Be where they are: at home, in a restaurant, at the office, anywhere.

Don’t miss a Quote. Focustream has professional camera operators, trained to observe the interview session and frame each respondent in close-up as they speak.

Use Focustream’s Video Archive to build a power database of respondent information. Search the video database by any number of categories:
• Demographic
• Market
• Product Category
• Theme